Tiny hands.
Medium package.
Huge release.
How would the world's most unpredictable antihero promote a gummi shaped like his most famous body part? He'd flaunt his package like a risqué high-fashion model.
CASE STUDY
Grabbing attention.
RESULTS
2 Billion+ Impressions //
Highest-Grossing 7-Eleven
Product Innovation Ever
RECOGNITION
Digiday Most Innovative Use of Content //
The One Show, D&AD Shortlists //
Effies Finalist // National ADDYs Silver //
Regional ADDYs Best of Show & 2 Gold //
The Show MN (x7)
PRESS
Forbes, FastCompany,
Adweek, Campaign, Syfy
& more
:06 TEASER
:15 AD
SPRAWLING OOH
META METADATA
Deadpool broke the fourth wall of the Internet through the microsite's metadata, filling it with monologues and Easter eggs.
The hidden messages were recognized by The One Show, FastCompany, Adweek, Syfy, and more. Read about it here.
TIMES SQUARE ACTIVATION
For the Deadpool 2 premiere, we took Tiny Hands to the Big Apple, giving fans a chance to show off their own package poses on two giant billboards.
Over 400 people participated, becoming part of the campaign in an unforgettable way.
Deadpool provided some example poses to get the juices flowing.
Art: Mekel Illustration
PACKAGES OF PACKAGES
FULL PRESS:
Adweek (2) | Forbes | FastCompany (2)
Syfy (2) | Muse by CLIO | Campaign (2)
Collider (2) | Cinemablend | LADBible
Event Marketer | Fansided | The Verge
Hollywood Reporter | Looper | Design Taxi
AGENCY: Periscope
CD: Dustin Joyce
AD: Brett Essman
CW: Josh Gloe
SEO: David Lovett