What if the meaning of life has been right under our noses?

Nothing creates an emotional response like bacon. And as the best bacon on earth—no, the best food on earth—no again, the best thing on earth—people don’t just love Black Label Bacon. They live for it.

AGENCY: BBDO MW
CCO: Brock Davis
CD: Eric Hansen
DESIGN DIR: Ian McAllister
ACD: Sam Johnsrud
SR AD: Jake Carlsrud
SR CW: Josh Gloe

HARDCOURT SMOKED BACON

We took the discarded scrap ends of the Final Four hardwoods, set it ablaze, and smoked bacon with it.

AWARDS

The Show 2024 Silver

AGENCY: BBDO MW & FleishmanHillard
CCO: Brock Davis
CD: Eric Hansen
DESIGN DIR: Ian McAllister
SR AD: Jake Carlsrud
SR CW: Josh Gloe
DIRECTOR: Patrick Pearson
EDITOR: Mick Uzendoski