Take the day off, get free pizza.

Workplace pizza parties are a cliche motivation tactic. So what’s a better alternative? A day off to enjoy that pizza at home.
We gave people the chance to send a Pepperoni Time Off (PTO) request to their boss in exchange for free HORMEL® Pepperoni and a shot to win a vacation to their favorite pizza city.

Requesting Time Off

Our landing page prompted visitors to send an email directly to their supervisor requesting time off. A slider provided three levels of message intensity: Bold, Bolder, and Boldest. In exchange, entrants received a spot in the vacation sweeps and a coupon for free HORMEL® Pepperoni.