A ceremonial send-off for the year’s dead ideas.

As part of our holiday gift to clients, we wrapped Duraflame logs in real dead ideas from the past year. Our team individually enveloped every log in hundreds of pieces of paper containing dead ideas, names, headlines, sketches, Post-Its, handwritten feedback, and more. We also provided additional warmth with a donation to the Salvation Army’s Coats for Kids program.

RECOGNITION

National ADDYs Gold
The Show Gold (x2)
Communication Arts Shortlist

AGENCY: BBDO MW

CCO: Brock Davis

AD: Meghan Rongitsch