Heineken goes alcohol free.

To introduce new alcohol-free Heineken 0.0 to the US market, we targeted the sober curious with a steady stream of culturally relevant content and activations. In that time, Heineken 0.0 became the international sales leader in the category while helping pioneer a new subset of drinking culture.

NATIONAL FIRST RESPONDERS DAY W/KEN JEONG

The right call when you’re on call.
With alcohol-free Heineken 0.0, even on-call first responders can enjoy a cold one. We teamed up with doctor/actor Ken Jeong to thank firefighters, EMTs, and doctors with a special beer delivery on First Responders Day. On social, we gave people the chance to send free Heineken 0.0 to their own local heroes.

SOCIAL VIDEOS

Case Study

AGENCY: Fast Horse
ECD: Eric Husband
GCD: Derek Till
CW: Josh Gloe
ACCT DIR: Dave Fransen
PROD: Laurel Bekke

COVERAGE: People, Cheddar, Business Insider, Us Weekly (2), BUILD

JANUARY DRY PACK

31 days of 0.0.
How does a beer brand celebrate Dry January? With beer, of course. The January Dry Pack gave people an Advent calendar-style approach to their resolution with 31 cans of alcohol-free Heineken 0.0.

AGENCY: Fast Horse
ECD: Eric Husband
CD/CW: Cynthia Posilico
AD: Pete Zlebek
JR AD: Jacob VanBlarcom
CW: Josh Gloe
ACW: Clare Aaker
ACCT DIR: Dave Fransen
PROD: Laurel Bekke

COVERAGE:
Forbes | FastCompany | Delish | CNBC | Thrillist | Fox Business | DailyMail UK | Trendhunter | Adweek (2, 3) | Muse by Clio | Dieline | AdAge | Cheddar | NBC Chicago | Vinepair | MediaPost

US OPEN W/ANDY RODDICK & LINDSAY DAVENPORT

Pairing love-love with 0.0.
As the official beer of the US Open, Heineken enlisted legendary servers Andy Roddick and Lindsay Davenport to deliver the perfect serve to everyday New Yorkers. Those who could return their serve successfully won a pair of tickets to the tournament.
Spoiler alert: not many people won tickets.

AGENCY: Fast Horse
ECD: Eric Husband
GCD: Derek Till
CW: Josh Gloe