Drinking responsibly. Responsibly.
In a summer of social distancing, Dos Equis helped bring drinking buddies back together for beers. Kind of.
The Seis-Foot Cooler, a six foot-long, beer-chilling, distance-measuring ice chest, gave people a more interesante way to stay far enough apart while still enjoying a cold one with friends.
A feat of ft.
RESULTS
1 Billion+ Impressions
Out of Stock in <1 Minute
RECOGNITION
National Addys 2x Gold // AdAge Editor’s Pick // Communication Arts // The Show MN 3x Gold
PRESS
Forbes, ABC, Fox, Good Morning America, Thrillist, Adweek, AdAge
“Nothing else will measure up to this level of marketing to encourage socially distancing this summer.”
