The Queen of Protein

Turkey is a lean and versatile protein option that often goes overlooked. And in the world of turkey, only Jennie-O can claim the throne.

“TUESDAY” :30

“YARD GAMES” :15

“PIZZA” :06

SOCIAL CONTENT

For year two of the campaign, we were tasked with creating more food-focused content with tips, tricks, and recipes.
To lend a hand, we introduced the Queen of Protein’s best friend, Patty-O, on her patty patio.

Agency: BBDO MW
CCO: Laura Fegley
CD YEAR 1: Taylor Snyder, JT Steinert
CD YEAR 2: Eric Hansen
Design Director: Ian McAllister
AD: Meghan Rongitsch
CW: Josh Gloe, Joanna Stubbins, Olivia Boone
Producer: Peter McLarnan
Production Company: PRETTYBIRD
Director: Rami Hachache