A (hair)cut to black.
Snapchat is filled with brands fighting for your attention with bright, loud, in-your-face content. So to promote Great Clips Online Check-In, we did the simplest thing we could: we cut to black, turning people’s glossy black screens into makeshift mirrors. Copy directed attention to their hair, prompting them to swipe up to easily check in online.
RESULTS
22% increase in online check-ins //
4x Snapchat Swipe-Up Rate Benchmark
RECOGNITION
Digiday Best Use of Snapchat Finalist,
Webby Awards Honoree,
Regional ADDYs Silver, The Show Silver
AGENCY: Periscope
CCO: Peter Nicholson
CD: Jim McLarty
AD: Meghan O’Brien
CW: Josh Gloe