DOS EQUIS — Seis-Foot Cooler
Drinking responsibly. Responsibly.
UNO — THE IDEA
In a summer of social distancing, Dos Equis helped bring drinking buddies back together for beers. Kind of. The Seis-Foot Cooler, a six-foot-long, beer-chilling, distance-measuring ice chest, gave people a more interesante way to stay far enough apart while still enjoying a cold one with friends.
DOS — RESULTS & RECOGNITION
RESULTS1 BILLION+ IMPRESSIONS<1 MIN TO SELL OUT
PRESSFORBES · ABC NEWS · FOX NEWS · THRILLIST · ADWEEK · GOOD MORNING AMERICA · ADAGE
Nothing else will measure up to this level of marketing to encourage socially distancing this summer.
TRES — CASE STUDY
In a sea of brands who promised to 'be there for us during these challenging times', it was refreshing to see this absolute gem. Pure genius.
CREDITS
AGENCY Fast HorseECD Eric HusbandGCD Derek TillAD Jacob VanBlarcomCW Josh GloeSR DESIGNER Susanna MennickePRODUCTION Street Factory Media