Josh Gloe.
Jennie-O — The Queen of Protein
JENNIE-O — The Queen of Protein

The Queen of Protein.

01 — THE IDEA

Turkey is a lean and versatile protein option that often goes overlooked. And in the world of turkey, only Jennie-O can claim the throne.

02 — ON AIR

“TUESDAY” :30
“YARD GAMES” :15
“PIZZA” :06

03 — SOCIAL CONTENT

For year two of the campaign, we were tasked with creating more food-focused content with tips, tricks, and recipes. To lend a hand, we introduced the Queen of Protein’s best friend, Patty-O, on her patty patio.

CREDITS

AGENCY BBDO MWCCO Laura FegleyCD (YEAR 1) Taylor Snyder, JT SteinertCD (YEAR 2) Eric HansenDESIGN DIR Ian McAllisterAD Meghan RongitschCW Josh GloeCW Joanna StubbinsCW Olivia BoonePRODUCER Peter McLarnanPROD CO PRETTYBIRDDIRECTOR Rami Hachache