Heineken B.O.T.
Beep. Boop. Beer.
01 — THE IDEA
Summer and cold beer are an iconic combo, but nobody likes hauling a heavy cooler to their destination. So we made the cutest solution possible: an autonomous smart-cooler that follows you everywhere you go, complete with a charming A.I. personality and voice-activated commands.
02 — RESULTS & RECOGNITION
RESULTS1.7 BILLION IMPRESSIONS700+ INTERNATIONAL MEDIA STORIES+12% OFF-PREMISE SALES BOOST
PRESSTHE WASHINGTON POST · HYPEBEAST · GQ · THRILLIST · MUSE BY CLIO · SYFY
03 — CASE STUDY
A friendly green gearbox whose entire purpose is devoted to a single cause — making sure there's a can of cold beer in reach with every step you take.
“Have no fear, I'm full of beer.” “If I had arms I would cheers you right now.” “Down here! I'm the cooler with wheels.”
CREDITS
AGENCY Fast HorseCEO Jorg PierachCCO Scott BrobergECD Eric HusbandGCD Derek TillAD Jacob VanBlarcomCW Josh GloeSR DESIGNER Susanna Mennicke