Heineken B.O.T.
Beep. Boop. Beer.
01 — THE IDEA
Summer and cold beer are an iconic combo, but nobody likes hauling a heavy cooler to their destination. So we made the cutest solution possible: an autonomous smart-cooler that follows you everywhere you go, complete with a charming A.I. personality and voice-activated commands.
02 — RESULTS & RECOGNITION
RESULTS1.7 BILLION IMPRESSIONS700+ INTERNATIONAL MEDIA STORIES+12% OFF-PREMISE SALES BOOST
PRESSTHE WASHINGTON POST · HYPEBEAST · GQ · THRILLIST · MUSE BY CLIO · SYFY
03 — CASE STUDY
A friendly green gearbox whose entire purpose is devoted to a single cause — making sure there's a can of cold beer in reach with every step you take.
“Have no fear, I'm full of beer.” “If I had arms I would cheers you right now.” “Down here! I'm the cooler with wheels.”
CREDITS
AGENCY Fast HorseECD Eric HusbandGCD Derek TillAD Jacob VanBlarcomCW Josh GloeSR DESIGNER Susanna Mennicke