BBDO — Yuleogy Logs
BBDOYuleogy Logs

A ceremonial send-off for the year’s dead ideas.

01THE IDEA

As part of our holiday gift to clients, we wrapped Duraflame logs in real dead ideas from across the agency. Our team individually enveloped every log in hundreds of pieces of paper containing dead ideas, names, headlines, sketches, Post-Its, handwritten feedback, and more. We also provided additional warmth with a donation to the Salvation Army’s Coats for Kids program.

02RESULTS & RECOGNITION

03YULEOGY VIDEO

04THE LOGS

CREDITS

AGENCY BBDO MWCCO Brock DavisSR AD Meghan RongitschSR CW Josh Gloe