
BBDO — Yuleogy Logs
A ceremonial send-off for the year’s dead ideas.
01 — THE IDEA
As part of our holiday gift to clients, we wrapped Duraflame logs in real dead ideas from across the agency. Our team individually enveloped every log in hundreds of pieces of paper containing dead ideas, names, headlines, sketches, Post-Its, handwritten feedback, and more. We also provided additional warmth with a donation to the Salvation Army’s Coats for Kids program.
02 — RESULTS & RECOGNITION
AWARDSADDYS NATIONAL GOLDTHE SHOW (MN) GOLD ×2COMMUNICATION ARTS SHORTLIST
03 — YULEOGY VIDEO
04 — THE LOGS
CREDITS
AGENCY BBDO MWCCO Brock DavisAD Meghan RongitschCW Josh Gloe