Red Baron — Humble Pie

01 — THE IDEA

82% of fantasy players say loser punishments make the season more fun. So Red Baron turned up the heat with the Humble Pie: an ultra-spicy punishment pizza specifically formulated to make last-place managers cry.

02 — RESULTS & RECOGNITION

RESULTS859 MILLION EARNED MEDIA IMPRESSIONS18,000 ENTRIES35 MILLION BROADCAST IMPRESSIONS ACROSS 21 BOOKINGS

AWARDSANA IN-HOUSE EXCELLENCE BEST COLLABORATIVE EFFORT

PRESSYAHOO SPORTS · USA TODAY · US WEEKLY · FOX NEWS · SPORTING NEWS

03 — CASE STUDY

04 — THE PIZZA

Put your league loser in their place — Humble Pie banner with the full pepper lineup

Humble Pie slice with the I SUCK AT FANTASY bib

05 — CAMPAIGN

NFL star Anthony “Spice” Adams and ESPN analyst Field Yates helped fan the flames at launch… along with a sobbing loser in Red Baron’s owned social content.

CREDITS

AGENCY Fast HorseCCO Scott BrobergGCD Derek TillACD/CW Josh GloeAD Anjali Ravi EdwardsSOCIAL Kate LaTourACCOUNT Paige EpskyAMPLIFICATION Felicia HartmanDIRECTORS Saline ProjectPROD CO Noware MediaPRODUCER Joel St. JohnTALENT Spice AdamsTALENT Field Yates