RED BARON — Humble Pie
Losing your league hurts.
The punishment hurts more.
01 — THE IDEA
82% of fantasy players say loser punishments make the season more fun. So Red Baron turned up the heat with the Humble Pie: an ultra-spicy punishment pizza specifically formulated to make last-place managers cry.
A hellish inferno of fantasy football pain.
02 — RESULTS & RECOGNITION
RESULTS859 MILLION EARNED MEDIA IMPRESSIONS18,000 ENTRIES35 MILLION BROADCAST IMPRESSIONS ACROSS 21 BOOKINGS
PRESSYAHOO SPORTS · USA TODAY · US WEEKLY · FOX NEWS · SPORTING NEWS · MEN'S JOURNAL · TRENDHUNTER
03 — CASE STUDY
04 — THE PIZZA
05 — CAMPAIGN
NFL star Anthony “Spice” Adams and ESPN analyst Field Yates helped fan the flames at launch… along with a sobbing loser in Red Baron’s owned social content.
Reframes fantasy failure as a moment to laugh, cry, and definitely sweat.
CREDITS
AGENCY Fast HorseCCO Scott BrobergGCD Derek TillACD/CW Josh GloeAD Anjali Ravi EdwardsSR DESIGNER Susanna MennickeSOCIAL Kate LaTourACCOUNT Paige EpskyAMPLIFICATION Felicia HartmanDIRECTORS Saline ProjectPROD CO Noware MediaPRODUCER Joel St. JohnTALENT Spice AdamsTALENT Field Yates